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For more information, visit Demand Generation Services.

Market Analysis & Revenue Strategy

  • Market survey & research
  • Executable planning with successful metrics
  • Competitive analysis and differentiation

Mindshare and Marketshare

  • Accelerate your brand traction into new markets and with new customers
  • Cross-sell new products and services to your existing customer base
  • Fortify your brand perception as the market leader

Demand Creation

  • Engage your customers via highly collaborative programs
  • Develop powerful Customer Social Networks
  • Customer nurturing and retention

Accelerate Sales Pipeline

  • Develop your target markets
  • Strategic and named account penetration
  • Feed your sales pipeline with Qualified Sales Opportunities (QSOs)

Pipeline Intelligence

  • Effective optimization through metrics, analytics and reporting
  • Enablement of your CRM and marketing automation systems
  • Sales pipeline analytics, lead scoring, routing & management



Northbound is an established, award-winning company dedicated to growing our clients' success through offerings across critical areas of the enterprise: cloud services, mobile solutions, data management/intelligence, ERP/CRM, and demand generation services. We bring more than 100 years of global expertise and hands-on guidance to a diverse client base. Our emphasis and commitment to customer and employee satisfaction have contributed to Northbound receiving awards for Best Overall Company and Best Places to Work.


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