DGS Offering
Northbound DGS knows every client is different, and that’s why we eschew “one-size-fits-all”, templated solutions in favor of a collaborative approach that results in a custom-built strategy to meet needs of each client’s unique sales organization, marketing goals, technology, and audience.
We follow a three-pronged approach:
- Sales Waterfall Modeling > Using our acclaimed sales methodology centered on sophisticated sales operations metrics and analytics, we conduct a 360° review of your sales forecasting process and provide a baseline for your entire pipeline, from front-end lead generation, through the entire sales maturation cycle, right up to deal closure and revenue. We develop strategic plans designed to optimize response and continually generate demand on a long-term basis, and then we measure performance across each sales stage to ensure success.
- High-impact Demand Gen > We create demand generation programs designed to show immediate impact on your sales pipeline , then follow them with programs that are designed to be sustainable and ongoing, and that promote your product and brand message.
- Expanded market presence > Once the immediate pipeline health is restored, we develop programs and strategies that promote your company’s brand, leadership position and product traction. This is accomplished using a carefully-calibrated social media strategy supported by a marketing program approach. This third step is particularly valuable – it enables automatic in-bound lead generation, projecting the company’s thought-leadership and domain expertise, and engaging its market, organization and customers via a vibrant online community.
Northbound DGS brings you economy-proof business-to-business demand generation using the full range of tactical options, and ongoing metrics and analysis allows us to stay carefully calibrated to your specific goals. We offer:
- Focused Telemarketing and Teleprospecting
- Nurture and Touch-point Development Campaigns
- Webinars
- Direct Mail
- Event Management
- Data Provisioning/List Builds
- Social Marketplace/ Web 2.0 Applications
- Workspace Collaboration
- Metrics and Analytics
- Target Refinement/Closing Rate Maximization
- Lead Scoring and Program Prioritization